Marketing Executive

Main Task

The ideal candidate will work closely with the Commercial Lead in the UK and functionally with the regional Marketing Lead, therefore by nature you will be collaborative and cross functional with the desire to operate as one team.  You will come with a strong marketing flair and commercial understanding, which shows your project management & business acumen skills to everyone!

Primary

• Overall responsibility for the UK marketing, budget process and planning cycle
• Invoice & approval management
• Drive understanding of consumer needs and generate actionable insights within relevant segments
• hands-on execution of our local brand and trade marketing activation
• Develop and maintain a deep understanding of key competitors in the market, to drive insights into the business and ensure we remain competitive
• Share best practices across the EMEA organization
• Define, develop, and implement regional tactical annual marketing plans to achieve sales and contribution targets and other key marketing objectives

Trade Marketing

• Plan the retail partnership marketing strategy and execution, including negotiating, developing and implementing efficient joint-marketing plans with our key retail partners
• Improve brand presence across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Plan & Implement Trade events, with all key retailers to drive brand & Product awareness.
• Accelerate the conversion in-store, with online retailers and in our own direct-to-consumer channels

Digital

• Develop digital marketing plan by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plan and execute all web, SEO/SEM, CRM, email, social media, video and display advertising campaigns.

Campaigns

• Work with the central brand team to design and develop fully integrated launch campaign materials to successfully deliver new product launches
• Plan the Campaign Process and ensure campaigns are integrated on and offline, driving sales and profitability for existing products, as well as launching new products to market
• Analyse and report on campaign activity to ensure that KPIs and objectives are set to optimise campaign performance in support of business profitability targets

Experience

• At least 3 years experience in online and offline marketing in a fast-paced premium consumer goods industry or agency environment.
• Track record of executing successful in-store and performance marketing campaigns
• Experience of working with marketing agencies/ suppliers such as Design & Print.
• Clear data-driven approach with excellent quantitative analysis skills.
• Strong financial and business acumen
• Management of social media channels
• Experience in working with influencers and ambassadors

Further

• Strong hands-on work ethic - able to work at all levels to get the job done.
• Ability to actively and continuously prioritize and set expectations in line with business needs
• Clear and open communicator
• Strategic & creative thinking
• Proficient in English for business communication
• Willing to travel to retailers across the UK.
• Willing to work at Brand & Trade Events, work occasional weekends, and additional hours when needed.
• Design (Photoshop/InDesign) and video skills would be advantageous.